Simpler - but more limited - AdSense sign-up for Blogger users

This quick tip describes an announcement from Google about an upcoming simplified process for applying to use AdSense on Blogger or Hubpages.

New simpler AdSense application process

Google AdSense have announced that from today there is a change the application process for new publishers who apply to use AdSense through a "host partner site". Currently Blogger and Hubpages are AdSense's "host partner sites" - meaning ones where the "host" provides internet space to store the monetized content, rather than the content-owner buying the internet space themselves.

They say that

"publishers approved for AdSense accounts via a host partner site will be able to place ads on and earn from policy-compliant content they’ve created on any host partner site. If they then decide to show ads on their own domain, ... they’ll need to complete an extra approval step similar to the application process at www.google.com/adsense."

What this means is that if you sign up for AdSense with a host-partner, you will only be allowed to use AdSense ads on host-partner sites. If you want to use AdSense elswhere later on, then you need to do a 2-step verification process, which involves:

• Applying to become a "full" publisher
• Generating ad code,
• Implementing it on a live page of a non-host-partner site.
• Someone from the AdSense team will reviews that site and the ad in it.

If Adsense approve your other site, they give you permission to put ads on any sites other than host-partner sites (of course they still need to meet the AdSense Terms and Conditions). If they don't approve, you can still put ads onto host-partner sites (ie Blogger blogs or Hubpages pages), but you cannot use AdSense on other sites until you have fixed the problem(s) that stopped you from being approved..

Google have said that these changes don't affect people who are already approved as AdSense publishers - so I won't be able to see their effects first hand.

But I'm wondering if perhaps people who are only approved as "host partner publishers" won't have access to www.Adsense.google.com at all? This would be painful, because:

• The reports on the Earnings tab are not nearly as good as the ones in the Adsense interface.
• Some options (eg showing image-only ads, or re-using custom colour palettes, or accessing new mobile-friendly ad-sizes like 300x15) are not available from Blogger's Adsense ad generator.

Also, I'm wonder if perhaps Google have any plans to pay lower rates to people who they provide hosting and unrestricted bandwidth for?  Nothing has been said, but I can see why they would think this is reasonable.

How to sign up

If the site that you want to put AdSense ads on has a blogspot address   (www.example.blogspot.com), then the only way you can now sign up for AdSense is from Blogger's earnings' tab.

If it has a custom domain, then I don't know if it's possible to use the regular AdSense sign-up process, or if you have to use the Blogger one.

Either way, I still recommend that you should protect your AdSense account from malicious use, and also make sure that the ads you display meeting Blogger's Terms and Conditions too.