Thursday, June 13, 2013

Why enabling a mobile template just became more important to some bloggers

This QuickTip explains some recent announcements from Google  about SEO and mobile devices, and what they mean for Blogger users.

If SEO matters for your blog, and your blog is relevant for users with moble devices, then you pretty much need to enable a mobile template.

Why?   In short, because this recent post from Webmaster Central says that for Google the ranking of search results on mobile devices is now impacted by how well sites are optimized for mobile devices.

This means that if you haven't set up your blog for mobile, then it won't come up so highly in the search results seen by mobile users.

As well as the template, there are a range of other factors that affect how well your site works for mobile. Blogger users cannot control a lot of them, though we can think about:

Also, remember that if you make a home-page using a custom re-direct, this will only work in your desktop version. The re-direct isn't applied for mobile viewers, they just see your most recent posts in mobile-friendly tiles.

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