Wednesday, January 13, 2010

Targeting AdSense ads to a subset of page content

There are some websites where contextual targetting is not a good idea, because they attract the wrong sort of advertisements.  For AdSense, one  work-around is to target your ad-content to a certain sub-section of the overall post..

Contextal Advertising

Google's AdSense is perhaps one of the best known contextual advertising programmes.

It works by looking at the page that and advert is to be shown on, and choosing a suitable ad for that page based on the key words shown on the page.

In many cases, this works well:  a page about losing weight will have lots of words that attract ads from a weight loss company, for example.

But there are cases when it doesn't work so well:  a blog exposing the "myths" of conventional medicine, and suggesting natural remedies for many problems may well target advertisements from mainstream practitioners and companies.

To avoid this, use section targetting

Section targeing tells Google what sections to take more (and less) notice of when matching ads to page content.

It can be particularly useful to get some parts of sites ignored.  For example, if you have a paragraph like
"my site shows blah, blah, blah, excluding foo1, foo2 and foo3"

and foo1, foo2 and foo3 are things that there are a lot of irrelevant ads for, then using targeting to say "ignore the bit starting with excluding" might be a good idea.

For instructions how to do section targeting that works with AdSense, see:

What your readers see

Ideally, the only difference that your readers will see is more relevant advertising.

Related Articles

Some alternative advertising programmes.

Protect your AdSense ID from malicious use.

Controlling the categories of ads tha tyour blog displays.

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